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[REVIEW] Iconic foundation applicators from Korean brands


Recently I found out that my stash consisted of a few iconic foundation brushes or applicators, which claim to apply foundation/bb creams really well. Here's a little table of comparison on their performance and stuff.

Brand/ Product
Etude House Real Hand Touch Applicator
The Face Shop Face It LESSON 01. Circle Face Brush
Holika Holika Roller Puff
Missha Foundation & Concealer Brush
Price (SG stores)
$69.90 (with BBdation), $10.90 for 2 refill puffs
Applies BB creams and foundations evenly, but remains like a film on the surface of your skin
Dense bristles angled at 35 degrees, buffs liquid foundation and BB creams for a flawless finish

Application of powder

*do not mix using powder with liquid foundation as the bristles will harden
Smoothes out foundation & BB cream onto skin evenly, does not feel heavy because sponge absorbs excess
Able to apply heavily, but leaves obvious streaks. Have to be buffed with a duo-fibre brush or a buffing brush

Able to apply concealer with the other end
Applies evenly
Flawless and even finish!
Amount of product applied is well controlled, very even finish
Applies with eavy coverage
VERY EXPENSIVE, not sold alone
Short handle, bristles not as dense as it looks
Very small, plastic is quite flimsy
Leaves really obvious streaks
Availability (SG stores)
14 stores
21 stores
1 store
2 stores

For beginners, the Holika Holika roller is a good choice because its almost mistake-proof for a small price. The hardest to work with has gotta be Missha's, cos it takes some blending to remove the streaks.

Hope it helps!


  1. wow, I want the holika holika roller puff!!!! but too bad holika holika hasn't open any branch here yet :(


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